Trigger: Subscriber confirmed

Start a personalised welcome sequence by name and lead source

Personalised welcomes convert better than generic ones. Name plus lead-source tags in the payload let your email tool tailor the first impression automatically.

ConvertKit Mailchimp ActiveCampaign

Zapier

beginner
  1. 1 Catch Hook receives subscriber.confirmed with email, name and tags.
  2. 2 ConvertKit subscribes them, sets the name field and applies the tags.
Apps used
Webhooks by Zapier ConvertKit

Setup notes

name only arrives when the endpoint has 'include contact PII' enabled; tags is a list, so map it to ConvertKit's tag field directly.

Make

intermediate
  1. 1 PodView fires subscriber.confirmed to your Make webhook.
  2. 2 Mailchimp adds the member with their name merge field and source tag.
Apps used
Make Webhooks Mailchimp

Setup notes

Use the tags array to pick the right automation; fall back to a generic welcome when name is absent (PII toggle off).

Outbound webhooks are a Producer feature

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See Producer pricing