Segment subscribers the moment they download your lead magnet
Downloaders are your warmest subscribers. Segmenting them on download means they get the right follow-up instead of the generic list treatment.
Mailchimp
ConvertKit
Airtable
Zapier
beginner- 1 Catch Hook receives lead_magnet.downloaded with the subscriber email and magnet title.
- 2 ConvertKit adds a 'downloaded' tag and triggers the matching sequence.
- 3 Airtable bumps the subscriber's lead score.
Apps used
Webhooks by Zapier
ConvertKit
Airtable
Setup notes
Tag downloaders with the magnet_title, then branch on the source field (the page they came from) to pick the right welcome sequence.
Make
intermediate- 1 PodView fires lead_magnet.downloaded to your Make webhook.
- 2 Mailchimp adds the subscriber to a tagged segment.
- 3 Airtable records the download and increments the lead score.
Apps used
Make Webhooks
Mailchimp
Airtable
Setup notes
The source field tells you where the signup came from — keep it on the Airtable row so you can compare which pages drive the warmest leads.
Outbound webhooks are a Studio feature
Connect this recipe in minutes once you're on Studio.