Segment subscribers the moment they download your lead magnet
Downloaders are your warmest subscribers. Segmenting them on download means they get the right follow-up instead of the generic list treatment.
Mailchimp
ConvertKit
Airtable
Zapier
beginner- 1 Catch Hook receives lead_magnet.downloaded with the subscriber email and magnet title.
- 2 ConvertKit adds a 'downloaded' tag and triggers the matching sequence.
- 3 Airtable bumps the subscriber's lead score.
Apps used
Webhooks by Zapier
ConvertKit
Airtable
Setup notes
Tag downloaders with the magnet_title, then branch on the source field (the page they came from) to pick the right welcome sequence.
Make
intermediate- 1 PodView fires lead_magnet.downloaded to your Make webhook.
- 2 Mailchimp adds the subscriber to a tagged segment.
- 3 Airtable records the download and increments the lead score.
Apps used
Make Webhooks
Mailchimp
Airtable
Setup notes
The source field tells you where the signup came from. Keep it on the Airtable row so you can compare which pages drive the warmest leads.
Outbound webhooks are a Producer feature
Connect this recipe in minutes once you're on Producer.